This coming week is one of the most colourful celebrations in the Catalan Calendar, Sant Jordi. It's a celebration of the patron saint of Catalunya and a patriotic day where everyone takes to the streets to buy a book and exchange a rose. Las Ramblas is a particularly cool place to visit on that day! There's a great explanation in English about the story behind the tradition here.
Now, with the modern age of connectivity and all things digital, the council usually also organises something on the website for people to join in, too. We've had virtual roses in previous years and there's an Instagram iniciative too again this year, for people to share their photos with the hashtag #JoxTu (me for you) and photos are published on the web.
So this year is no different, and you can send a personalised message to your friends or family or loved ones via the website here. It's based on the idea that "for you I'd..." with some funny ones like "I'd give up gossiping on facebook", "I'd bring you breakfast on the way back from a party" (classic Barcelona there, up till the dawn - although why this person wouldn't be with you at the party escapes me), "I'd miss Barça - Madrid" and "I'd change the cat's litter box" ! It's all a good bit of fun, and I like the way that the council has decided to share this in English, too, encouraging people to join in with the celebrations and embrace the tradition (unlike they do with La Merçe, for example). So go on, send someone a message!
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